Privacy Policy

Last updated: 25 May 2026

English Coach Academy ("ECA", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at englishcoach.academy, use our services, or interact with us in any way.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Book a coaching session
• Register for a course or community membership
• Subscribe to our email list
• Contact us by email
• Participate in our Skool community

This information may include your name, email address, payment information (processed securely by third-party providers), and any messages or content you send us.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information including your IP address, browser type, operating system, referring URLs, and pages visited. This data is used for security and to improve our website performance.

2. How We Use Your Information

We use the information we collect to:

• Deliver and improve our coaching services and courses
• Process bookings and payments
• Send you service-related communications (booking confirmations, session summaries)
• Send you marketing communications you have opted into (you may unsubscribe at any time)
• Respond to your enquiries and provide customer support
• Comply with legal obligations
• Protect the security and integrity of our services

3. Legal Basis for Processing (GDPR)

For users in the United Kingdom and European Economic Area, we process your personal data on the following legal bases:

• Contract: To fulfil a booking or service you have requested
• Consent: For marketing emails (you may withdraw consent at any time)
• Legitimate interests: For website security, fraud prevention, and improving our services
• Legal obligation: Where required by applicable law

4. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Skool — community and course hosting platform
• Stripe — payment processing (subject to Stripe's privacy policy)
• Kit (formerly ConvertKit) — email marketing platform
• Cal.com — booking and scheduling platform

Each of these providers is required to protect your data and may only use it for the purposes we specify. We do not share your personal data with any other third parties without your explicit consent, except where required by law.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Booking and payment records are retained for a minimum of six years in accordance with UK financial regulations. You may request deletion of your data at any time (subject to legal retention requirements) by contacting us at the address below.

6. Your Rights

Under UK GDPR and applicable data protection law, you have the following rights:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Request that we restrict processing of your data
• Portability: Request transfer of your data to another provider
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Withdraw consent for marketing at any time

To exercise any of these rights, please contact us at contact@englishcoach.academy. We will respond within 30 days.

7. Cookies

Our website uses only essential technical cookies necessary for the website to function. We do not use advertising cookies, social media tracking cookies, or any third-party analytics cookies at this time. If this changes, we will update this policy and notify you accordingly.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites (such as Skool and YouTube). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Children's Privacy

Our services are intended for adults (18 years and over) in professional contexts. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

12. Contact

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.